Hello! I'm Cassandra.

Visual Storyteller. Content Manager. Writer.

I help brands tell captivating stories through digital experiences.

Visual Storytelling

I believe marketing is all about a good story. One that resonates with the challenges your client or customer faces, one that empowers them towards a solution. A story that grips them from ad to landing page to email sequence to retargeting to nurture to conversion to becoming a brand evangelist.

My Zone of Genius

K

Digital Marketing

K

Content Strategy

K

UX/UI Design

K

WordPress

K

Project Management

Expertise

  • Visual Storytelling
  • Content and Marketing Strategy
  • Web Design and Development

Like most good WordPress stories, mine started with a blog.

I am a proud self-taught WordPress developer with over a decade of expertise in visual storytelling and digital marketing. My journey started back when I naively thought I could become a world-famous blogger in the developmental theory space. When I checked my analytics and found that an average of three people read my posts, I learned the importance of search engine optimization (SEO) and content strategy. It took a few years and a lot of gumption but, in 2016, I launched my own agency from my dining room table. I’ve had the opportunity to work with large enterprises, local events, and solo operations. Fast forward a few years and I’m now a digital content and marketing manager at a global non-profit organization.

In my personal life, I’m a mixed media artist, writer, and devoted parent to my adorable fur babies. I draw creative inspiration from European metal and folk revival music, gothic horror, liminal spaces, uncommon objects, and innovative design systems.

I also craft compelling content for brands and startups.

My portfolio showcases a diverse range of projects, from brand and web development to SEO-driven content creation. I have written impactful articles for non-profits to boost their online presence and crafted engaging slide decks for workshops and educational summits, simplifying complex topics like social media optimization.

Recently, I’ve collaborated with tech startups to develop their web presence, creating compelling copy for landing pages that drive conversions. With a deep understanding of both the technical and visual aspects of design and development, I offer comprehensive content solutions that effectively communicate and engage.

Selected Works

Explore a quick collection of my design and web development projects. With expertise in UX design, brand design and development, and graphic design, I create visually stunning and user-friendly experiences that integrate omnichannel marketing tools, crafting engaging and impactful web experiences that resonate with users.

Years of Experience

Projects

Happy Clients

Exits

© 2024 Cassandra Ledford. All Rights Reserved. Image Credit.