My name is Cassandra. I’m a Senior Marketing Manager with a passion for helping brands build powerful, purpose-driven digital experiences.
What I Do Best
Marketing Strategy
I combine creative ideas with data-driven insights to develop tailored marketing strategies that boost brand visibility and increase audience interaction.
Project Management
Digital Marketing
My comprehensive approach combines creative strategies and diverse platforms to enhance brand awareness, foster engagement across multiple channels, and ensure audience loyalty.
Work Experience
Mar 2023 – Nov 2024
Marketing Manager
Institute for Meditation and Inner Harmony
At the Institute for Meditation and Inner Harmony, a global non-profit organization, I helped launch and grow Innergy, a wellness app focused on holistic health, achieving over 100,000 downloads. I also led B2B go-to-market strategies to expand into the workplace wellness sector. Despite these efforts, investors ultimately defunded the project, leading to its shutdown.
Directed all marketing initiatives including website development, email marketing, and social media management, enhancing brand awareness and audience engagement by 22%.
Collaborated with senior leadership to design strategic marketing roadmaps, successfully increasing subscriber growth and retention rates, achieving a 53% average email open rate.
JUN 2022 – MAR 2023
Digital Marketing Manager
9Round Kickboxing Fitness (Corporate Headquarters)
At 9Round, a global fitness franchise with hundreds of independently owned studios, I led the Digital Marketing Department—now dissolved—overseeing more than 60 studio accounts and 6 corporate accounts. My team and I drove impactful results, streamlining digital marketing processes that improved campaign efficiency and increased conversion rates.
Streamlined digital marketing processes, improving campaign efficiency and saving 10% in costs while boosting conversion rates by 20% through strategic management of over $71,000 in monthly ad spend.
Increased lead generation by 15% via continuous analytics monitoring, enhancing campaign success.
Designed end-to-end customer experiences using data-driven insights across multiple channels, including landing pages and email marketing.
NOV 2016 – JUN 2022
Founder & Director of Marketing
Base Note Labs
I founded Base Note Labs in 2016 from my kitchen table after two years of freelancing, and quickly transformed it into a nationwide agency. In addition to providing professional digital marketing and web design services, I also provided consulting for corporations, non-profits, and small businesses through the Tri-County Community College Small Business Center.
Managed design, web development, project planning, and client relationships for 50+ projects, achieving 95% client satisfaction and increased repeat business.
Streamlined client marketing channels, including PPC, SEM, SEO, and email marketing, tailored to customer needs.
Established new digital advertising channels and identified growth opportunities on platforms like Google, Bing, and YouTube, leading to an average 20% increase in lead generation and improved customer engagement.
AUG 2017 – FEB 2019
Owner & Director of Marketing
Movie Time
In 2017, my former business partner and I purchased Movie Time out of a passion for film and as a daring business experiment, which turned into an invaluable education in entrepreneurship. We sold Movie Time in February 2019 to focus on expanding Base Note Labs to the west coast.
Led innovative strategies, including vendor changes and strategic pricing for DVD rentals, boosting customer engagement by 40%.
Achieved a 221% revenue increase through thorough research on industry trends, enhancing competitiveness and business operations.
Education
Bachelor of Science
Oregon State University
I earned my degree from Oregon State University as an adult learner while managing two successful businesses, with a focus on marketing and entrepreneurship. My studies, which included projects on women in business and economic development, prepared me to excel as a marketing manager, digital strategist, and content marketer with a well-rounded, strategic approach.
Some of My Best Work
Marketing Strategy
In my previous role, I created a clear marketing strategy to launch the B2B segment for the company’s main product, combining lead generation, organic media, and paid media into one effective plan. By bringing together content, channels, and data, I developed a scalable roadmap designed to achieve measurable results and support the brand’s growth in a new market area.
Brand and Web Design
I recently created an impactful landing page for a new financial technology product, featuring branded visuals, persuasive messaging, and a form to capture emails for building interest and attracting early users. I focused on maximizing conversions and ensuring smooth integration with marketing tools, resulting in a visually appealing and effective solution.
Business Consulting
From August 2019 to 2021, I collaborated with the Tri-County Community College Small Business Center, providing consulting services and volunteering as an instructor, where I designed and led workshops focused on SEO, pay-per-click advertising, branding, and strategies for website growth.
Content Marketing
I’ve also crafted compelling, SEO-driven content for brands and organizations. I have written impactful articles for non-profits to boost their online presence and crafted engaging slide decks for workshops and educational summits, simplifying complex topics like social media optimization.
Contact Me
As a dedicated marketing professional, I thrive on the excitement of new challenges and the opportunity to drive impactful results for innovative brands, so let’s connect and explore how my expertise can align with your team’s goals and aspirations.
Feel free to message me using the form below or reach out on LinkedIn.