My name is Cassandra. I’m a Fractional Growth Marketer & GTM Strategist with a passion for helping brands build powerful, purpose-driven digital experiences.
What I Do Best
Marketing Strategy
I combine creative ideas with data-driven insights to develop tailored marketing strategies that boost brand visibility and increase audience interaction.
Project Management
Growth Marketing
My comprehensive approach combines creative strategies and diverse platforms to enhance brand awareness, foster engagement across multiple channels, and ensure audience loyalty.
Work Experience
Jan 2025 – Present
Fractional Growth Marketer
Following the defunding of the global non-profit I dedicated nearly two years to, I have continued consulting and providing fractional services, supporting both local and national clients across various industries. This phase has allowed me to apply my expertise in digital strategy, paid media, and web development while expanding my skill set in new and dynamic ways. As I explore my next long-term opportunity, I remain committed to building impactful marketing strategies that deliver measurable results.
Mar 2023 – Nov 2024
Digital Marketing Manager
Institute for Meditation and Inner Harmony
At the Institute for Meditation and Inner Harmony, a global non-profit organization, I helped launch and grow Innergy, a wellness app focused on holistic health, achieving over 100,000 downloads. I also led B2B go-to-market strategies to expand into the workplace wellness sector. Despite these efforts, investors ultimately defunded the project, leading to its shutdown.
JUN 2022 – MAR 2023
Digital Marketing Manager
9Round Kickboxing Fitness (Corporate Headquarters)
At 9Round, a global fitness franchise with hundreds of independently owned studios, I led the Digital Marketing Department—now dissolved—overseeing more than 60 studio accounts and 6 corporate accounts. My team and I drove impactful results, streamlining digital marketing processes that improved campaign efficiency and increased conversion rates.
NOV 2016 – JUN 2022
Founder & Digital Marketing Director
Base Note Labs
I founded Base Note Labs in 2016 from my kitchen table after two years of freelancing, and quickly transformed it into a nationwide agency. In addition to providing professional digital marketing and web design services, I also provided consulting for corporations, non-profits, and small businesses through the Tri-County Community College Small Business Center.
AUG 2017 – FEB 2019
Owner & Marketing Director
Movie Time
In 2017, my former business partner and I purchased Movie Time out of a passion for film and as a daring business experiment, which turned into an invaluable education in entrepreneurship. We sold Movie Time in February 2019 to focus on expanding Base Note Labs to the west coast.
Education
Bachelor of Science
Oregon State University
I earned my degree from Oregon State University as an adult learner while managing two successful businesses, with a focus on marketing and entrepreneurship. My studies, which included projects on women in business and economic development, prepared me to excel as a marketing manager, digital strategist, and content marketer with a well-rounded, strategic approach.
Some of My Best Work
GTM Strategy
In my previous role, I created a clear marketing strategy to launch the B2B segment for the company’s main product, combining lead generation, organic media, and paid media into one effective plan. By bringing together content, channels, and data, I developed a scalable roadmap designed to achieve measurable results and support the brand’s growth in a new market area.
Brand and Web Design
I recently created an impactful landing page for a new financial technology product, featuring branded visuals, persuasive messaging, and a form to capture emails for building interest and attracting early users. I focused on maximizing conversions and ensuring smooth integration with marketing tools, resulting in a visually appealing and effective solution.
Event Promotion
In my pursuit of a partner enablement role with a Fortune 500 company, I created a strategic proposal for an engaging roadshow series that highlighted my creative marketing thinking. By emphasizing user-friendly registration, innovative social media promotions, and effective follow-up, I demonstrated my ability to enhance audience engagement. This experience enriched my understanding of event marketing and affirmed my potential to contribute to a collaborative, growth-focused environment.
Marketing Strategy
I believe success lies in merging creativity with analytics, as shown in the marketing blueprint I developed for a wealth management firm. This project deepened my insights into audience nuances and product-market fit, while highlighting my ability to apply data-driven insights for effective advertising and content strategies. By prioritizing user experience and innovative design, I built a flexible marketing foundation that supports sustainable growth and long-term ROI amidst evolving project demands.
Business Consulting
From August 2017 to 2021, I collaborated with the Tri-County Community College Small Business Center, providing consulting services and volunteering as an instructor, where I designed and led workshops focused on SEO, pay-per-click advertising, branding, and strategies for website growth.
Content Marketing
I’ve also crafted compelling, SEO-driven content for brands and organizations. I have written impactful articles for non-profits to boost their online presence and crafted engaging slide decks for workshops and educational summits, simplifying complex topics like social media optimization.
Contact Me
As a dedicated marketing professional, I thrive on the excitement of new challenges and the opportunity to drive impactful results for innovative brands, so let’s connect and explore how my expertise can align with your team’s goals and aspirations.
Feel free to message me using the form below or reach out on LinkedIn.